Long Tail Keywords Selection: A Step-by-Step Guide

Long-tail keyword research is a critical component of your search engine optimization (SEO) and content marketing strategy.

But first, lets start with the basics…

What are long tail keywords?

Long-tail keywords are specific and often longer phrases that people use when they conduct online searches. These keywords are typically more detailed and precise than shorter, more generic keywords.

Long tail keywords are called “long-tail” because, when represented on a graph, they form the “long tail” of the distribution, indicating that they make up the majority of search queries on the internet.

Advantages of long tail keywords

Long-tail keywords are ultra-specific search phrases that delve deep into particular topics or queries. Unlike their shorter and more general counterparts, like “hiking boots,” long-tail keywords, such as “best hiking boots for women with wide feet,” provide detailed information.

Although long-tail keywords have lower search volumes, they possess the power to drive high-converting traffic. Users searching for these phrases are usually close to a decision or purchase. This makes them a prime audience for businesses.

Long-tail keywords offer another advantage: less competition. Their specificity means fewer websites target them, increasing the chances of ranking well in search engine results.

Furthermore, long-tail keywords spotlight user intent, signaling clear objectives. People using them seek precise information, products, or solutions. By comprehending this intent, businesses can craft content and offer products that resonate with these specific needs.

These keywords come in various forms, including synonyms and related terms, allowing for flexibility in content creation. For content creators, long-tail keywords are invaluable, enabling the production of highly relevant content that directly addresses the specific demands and inquiries of their target audience.

How to conduct long-tail keyword research:

Incase you missed my previous blog on key word research, you can check it out here!

Understand Your Niche and Audience:

• Start by understanding your niche or industry.
• Identify your target audience and their pain points, questions, and interests.

Brainstorm Seed Keywords:

• Begin with a list of broader, more general keywords related to your niche.
• These are your “seed keywords” and will serve as the starting point for finding long-tail variations.

Use Keyword Research Tools:

There are several keyword research tools available that can help you identify long-tail keywords. Some popular options include:

• Google Keyword Planner: Provides keyword suggestions, search volume, and competition data.
• SEMrush: Offers comprehensive keyword research and competitor analysis.
• Ahrefs: Known for its extensive keyword database and backlink analysis.
• Ubersuggest: A user-friendly tool for keyword research.

Generate Long-Tail Variations:

• Enter your seed keywords into your chosen keyword research tool.
• Review the suggested long-tail keyword variations and note down those that are relevant to your content.

Analyze Keyword Metrics:

• Look for long-tail keywords with a reasonable search volume but lower competition. These are often easier to rank for.
• Consider the keyword’s relevance to your content and the intent behind the search.

Competitor Analysis on their keywords:

• Analyze your competitors’ websites and content.
• Identify long-tail keywords they are targeting successfully.
• Use these insights to refine your own long-tail keyword strategy.

Organize your long tail Keywords:

• Create a spreadsheet to organize your long-tail keywords.
• Include columns for the keyword, search volume, competition, and any other relevant metrics.
• Group similar keywords together.

Prioritize long-tail Keywords:

• Prioritize keywords based on their relevance, search volume, and competitiveness.
• Start with keywords that have a moderate search volume and lower competition if you’re just starting.

Create High-Quality Content:

• Develop content that revolves around these long-tail keywords.
• Write informative and engaging articles that address the user’s query or problem.

Track Performance:

• Use tools like Google Analytics or SEO software to monitor the performance of your content.
• Track how your long-tail keywords are ranking and driving traffic and conversions.

Iterate & Optimize your long tail key word strategy:

Continuously refine your long-tail keyword strategy based on performance data.
Update and refresh your content regularly to maintain or improve rankings.
Remember that long-tail keyword research is an ongoing process. As search trends and user behavior change, you may need to adapt your keyword strategy accordingly to stay competitive and relevant in your niche.